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7 Design Trends in Packaging

Mar 3, 2020

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2020 is a time to reflect, and reinvent. All companies use the beginning of the year as a time to step back and determine any major changes for the year. 

To better help the packaging industry, we're sharing the top 7 design trends in the packaging industry from 2019. 

Note: This article was inspired by an original post by Packaging Digest

7. Lays: Social handles added to packages

  • Facebook, Twitter and QR codes can be found on the back of the packages

  • First redesign in a dozen years

  • Inspired by social, Chips featured at multiple angles and lighting

  • Smaller logo on front

  • Debuted in September

6. Chico Honey: Inverted Pouch Trend

"Honey can be a sticky sweet treat, so having it mess-free makes life easier. We considered having the product packed in smaller sachet pouches until we fell in love with the idea of the StandCap pouch.”- Mike Watson, Sales and Brand Manager - Chico Honey
  • An aim at creating a less mess packaging design

  • Trend began in 2015 with Daisy sour cream

  • Chico Honey launched this packaging in Summer 2019

5. Packaging Innovation Awards

  • Coca-Cola: Reduces weight by 9% and improved recyclability by switching to extrusion blow-molding PET resin

  • Ecologic Brands Inc. Seed Phytoneutrients paper bottle is made from 100% post consumer recycled paper

4. Estee Lauder: Best in Show - AmeriStar Winner

  • Clinique iD dual-pump packaging combined two products in one package

3. Heinz Ketchup

  • Notable for packaging changes from original glass bottle to Dip and Squeeze pictured above

2. Hill's Science Diet

  • Hill's makes a change for the cuter

  • Puts Cats and Dogs at the forefront of package

  • Callout showcases the company's work helping homeless animals

  • Brings awareness to real food ingredients included in packages

1. Mars Wrigley Confectionery

  • Redesigns M&M packaging

  • From lay-flat package to stand up pouch 

  • Better move for advertising to create its own billboard effect on shelves

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