2020 is a time to reflect, and reinvent. All companies use the beginning of the year as a time to step back and determine any major changes for the year.
To better help the packaging industry, we're sharing the top 7 design trends in the packaging industry from 2019.
Note: This article was inspired by an original post by Packaging Digest
7. Lays: Social handles added to packages
Facebook, Twitter and QR codes can be found on the back of the packages
First redesign in a dozen years
Inspired by social, Chips featured at multiple angles and lighting
Smaller logo on front
Debuted in September
6. Chico Honey: Inverted Pouch Trend
"Honey can be a sticky sweet treat, so having it mess-free makes life easier. We considered having the product packed in smaller sachet pouches until we fell in love with the idea of the StandCap pouch.”- Mike Watson, Sales and Brand Manager - Chico Honey
An aim at creating a less mess packaging design
Trend began in 2015 with Daisy sour cream
Chico Honey launched this packaging in Summer 2019
5. Packaging Innovation Awards
Coca-Cola: Reduces weight by 9% and improved recyclability by switching to extrusion blow-molding PET resin
Ecologic Brands Inc. Seed Phytoneutrients paper bottle is made from 100% post consumer recycled paper
4. Estee Lauder: Best in Show - AmeriStar Winner
Clinique iD dual-pump packaging combined two products in one package
3. Heinz Ketchup
Notable for packaging changes from original glass bottle to Dip and Squeeze pictured above
2. Hill's Science Diet
Hill's makes a change for the cuter
Puts Cats and Dogs at the forefront of package
Callout showcases the company's work helping homeless animals
Brings awareness to real food ingredients included in packages
1. Mars Wrigley Confectionery
Redesigns M&M packaging
From lay-flat package to stand up pouch
Better move for advertising to create its own billboard effect on shelves
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